Privacy & Data Protection
This Privacy Policy explains how Late collects, uses and protects the personal information you give us when you register, play or otherwise use our services. We take your privacy seriously and set out below what information we hold, why we need it, how we keep it safe and the choices available to you.
Types of data we collect
Personal data
When you create an account we collect personal details such as your name, date of birth, email address, telephone number and residential address. We also keep identity documents where necessary to verify age and identity for account security and withdrawals.
Technical data
We collect information about your device and connection, including IP address, browser type, device identifiers and operating system, together with log data about how you use our site and apps. This helps us maintain the service and diagnose technical issues.
Transactional and account data
We record transaction details such as deposits, withdrawals, game activity, bets, wins and losses, payment method details and any correspondence with our support team. This information is used to operate your account and to comply with our internal checks.
How we use your information
We use personal data to provide and manage your account, process payments, verify identity, detect and prevent fraud, and comply with legal obligations. We also use behavioural and technical data to improve site performance, personalise your experience and for aggregated analytics. Where you have agreed, we may send you marketing communications and offers; you can withdraw consent at any time.
Data protection and storage
Your information is stored on secure servers and processed by authorised staff and trusted third-party providers who act on our instructions. We use standard security measures such as encryption in transit (for example TLS), access controls and regular security reviews to protect data. We retain personal data only for as long as is necessary for the purposes described, or to meet legal or regulatory requirements.
Cookies and tracking technologies
What we use
We use cookies and similar technologies to remember your preferences, enable core site functionality, measure site performance and deliver analytics. Some cookies are essential for account security and gameplay, while others are used for analytics and optional personalised advertising.
Your choices
You can manage or block cookies via your browser settings. Disabling certain cookies may affect site functionality. For advertising cookies you can also opt out through industry tools and your device settings.
Your rights
You have rights in relation to your personal data, including the right to access the information we hold about you, to request correction, to request deletion in certain circumstances, to restrict processing, to object to processing for direct marketing and to request data portability. To make a request please contact us as set out below. We will verify your identity before responding to such requests.
Access, correction and deletion of data
You can view and update certain account details in your account settings. For other requests, contact our privacy team. We may need to retain some information where required for legal or fraud prevention reasons, or to complete an ongoing transaction or complaint.
Information sharing and third parties
We may share data with payment processors, game providers, analytics providers, fraud prevention services and other partners necessary to run the service. We only share the information required for each purpose and require third parties to protect personal data in line with this policy. We may also disclose information in response to lawful requests from authorities or to protect our rights and users.
Privacy policy updates
We may update this policy from time to time. Any changes will be posted on this page and, where appropriate, notified via your account. If you have questions about our privacy practices or wish to exercise your rights, please contact [email protected].